Finding customers is
the most essential and difficult part of running a business. But without
customers you don’t have a business, so you should do some demographics
research in addition to market research(as stated before Learn How to Run Your Market Research) to establish who your customer is.
Make sure you know as
much as possible about who will be buying from you.
For instance, if you’re marketing to consumers, you should find the answer of
the following 13 questions:
What is their gender,
age, marital status, religion, ethnicity?
Where do they live?
What is their economic
status?
Do they already buy
the product or service you’ll be offering?
How are they
purchasing these products or services?
What issues do they
have with your competition?
What do they like
about your competition?
How much are they
paying now, and will be willing to pay for your products or services?
What do they do for a
living?
What are their
lifestyles like?
What do they think of
your product or service?
Why will they buy from
you and no one else?
How will you tell them
about your business?
Knowing the answers to
the above questions will help you promote your business much more effectively.
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